![]() ![]() In 1937, Piggly Wiggly became the first company to provide shopping carts for customers, in their Oklahoma branch they were also the first company to use Point of sale lanes for payment. The original Piggly Wiggly Store, Memphis, Tennessee, 1918 Instantly, packaging and brand recognition became important to companies and consumers alike. The customers selected merchandise as they continued through the maze to the cashier. Customers at Piggly Wiggly entered the store through a turnstile and walked through four aisles to view the 605 items sold in packages and organized into departments. The concept of the "self-serving store" was patented by Saunders in 1917. Piggly Wiggly Corporation secured the self-service format and issued franchises to hundreds of grocery retailers to operate its stores. ![]() Others were initially experimenting with this format, which came to be known as a "groceteria", reminding people of cafeterias, another relatively new, self-service idea. Losses due to easier shoplifting were more than offset by profits from increased impulse purchasing. Piggly Wiggly introduced the innovation of allowing customers to go through the store, gathering their goods, thus cutting costs and lowering prices. This created greater costs and higher prices. ![]() Instead, a customer would give a list of items to a clerk, who would then collect them throughout the store. A replica of the original store has been constructed in the Memphis Pink Palace Museum and Planetarium, a mansion that Saunders built as his private residence, which was later sold to the city.Īt the time of its founding, grocery stores did not allow customers to gather their goods. It was founded on Septem (although it did not open until five days later due to delays in construction), at 79 Jefferson Avenue in Memphis, Tennessee, by Clarence Saunders. Piggly Wiggly was the first self-service grocery store. ![]() And many more examples of their outreach and appreciation for the communities the stores serve.Ĭ’mon in, you will see the difference and how these families become a part of your family and you will find a home just “down home and down the street” at a Piggly Wiggly.Historical marker near the site of the first Piggly Wiggly store in Memphis, Tennessee You will see smiling faces and helpful people that know about their areas in the store like no other.īoth the Ajlouny’s and Virciglio’s have been recognized by the Alabama Grocery Association as the State’s prestigious award as Retailers of the Year, are committed to helping the community in a broad variety of ways and are the first grocery partner with Planet Fundraiser allowing non-profits to receive support from the stores and friends everyday. Having grown up in the grocery business, these families understand how their stores are a part of our customers’ families and we train our team to treat each other as they would their own family. Locally owned and operated by the Ajlouny and Virciglio families for years, you will see familiar faces in every store because, well we are family. At Piggly Wiggly we recognize our deep role with your families, always providing the freshest and best possible experience for our customers. The grocery store is a personal experience, one where customers bring their families into and bring home to their families. ![]()
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